It started with a business need.
A senior executive with 25+ years of accolades in multiple industries including finance, manufacturing, and technology services, Luiz Martins had built his career spearheading international expansion initiatives in LATAM, EMEA, and ASIA Pacific for organizations such as Mitsubishi, 1WorldSync, and Danaher.
As one could imagine, opening a company in a new market, where there is little to no brand awareness, can be costly and time-consuming: learning the culture… understanding the legal requirements… navigating labor laws… grasping payment methods and local taxes… and all while building a local network of personnel resources to enable efficient, high-quality hiring.
But Luiz was comfortable crossing borders. And as his international expertise grew, more companies turned to him to expand their operations in far-flung markets, and in Latin America in particular. Demand became so great, Luiz realized the requests he was receiving were no longer just career opportunities, they were business opportunities.
Therefore, Luiz met with Heráclito Ribas, an experienced executive with careers in multinational organizations such as Johnson & Johnson and MAKRO, and they discussed the pain points of international expansion. During this discussion, they outlined the framework for a repeatable and cost-efficient model to help companies expand into the LATAM region, and a business plan quickly followed.
Together, Luiz and Heráclito perfected a methodology that allows U.S. and European based companies to launch operations in the LATAM region, including a unique outsourcing program that matches local skill sets and resources with a company’s needs and culture. And as their network of talent grew, they amassed a core team of experts and founded Altrio Consulting..
Fourteen years later, Altrio is an established business that has helped several U.S. and European-based businesses penetrate, grow, and service their customers in Latin America, always adhering to principles of transparency, reliability, and responsiveness.
Altrio’s continued success has forged and intensified connections between some of the world’s most well-recognized companies and Latin America, introducing products and innovations to a new market and expanding brand communities that translate into significant, ongoing revenue streams for these organizations and their shareholders.
